A new brand message & website for Bullyland

The start of the Bullyland cooperation was an emotional one: During a very special presentation of our ideas for Bullyland, there was not a dry eye in the house. This convincing presentation marked the beginning of a project that has been making the hearts of the bauchgefühl team beat faster ever since.

The full-service agency did not only design and launch a new website for Bullyland but also developed a completely new brand image. What is special about this project is that the photos of the Bullyland theme worlds were taken by bauchgefühl itself. During the shooting, the agency rooms were transformed into an imaginative world full of Disney princesses, elephants, dinosaurs, ponies and even a fairy godmother. The bauchgefühl headquarter became a Walt Disney World and the advisors got to feel like little girls again who talked about nothing but Pummelfee & Co. !

Thanks to the first-class teamwork of the communications agency, the website relaunch project was successfully implemented within a month – efficiently and, considering the scope of the project, extremely impressive.

This project remains exciting: After the go-live of the German website, bauchgefühl recently launched Bullyland’s comprehensive social media campaign. For the campaign, the full-service agency is establishing numerous influencer relations. Also the implementation of an online shop as well as the organisation of Bullyland’s presence at the Toy Fair in Nuremberg is already in full swing at Team Bullyland. Not only the hand-painted figures but also the creativity of the bauchgefühl team will make you feel inspired!