Hardly any other target group is as sensitive as the one of pregnant women or new mums and dads. Because when couples become parents and with this their greatest treasure is born, it is not only a time of wonder and change but also a time full of questions, upheavals and new perspectives.

Ever since the agency was founded, we have been working for brands and products that offer solutions for this particular stage of life. Whether mobility, safety or baby and toddler accessories: we have worked with the target group for over 15 years and know how to position brands and products in a sustainable way by creating and carrying out tailormade campaigns.

In times of changing family structures, we work trustingly with influencers who act as multipliers and advisors for pregnant women, mothers and fathers today.

Thanks to our experience, we can support our clients as competent and honest consultants. Our expertise and services in the area of baby & family include:

  • Influencer relations: We do not maintain anonymous databases, but genuine relationships with appropriate macro and micro influencers. Partners are carefully and individually selected for each campaign.
  • Social media content and consulting: Parents use the social web differently than many other target groups. We know the specific needs and place your brand and products according to the ever-changing requirements of the channels.
  • Classical PR – online and print: The roots of bauchgefühl lie in traditional PR and our network is correspondingly extensive and trustworthy. It’s in our blood to effectively tell product stories that are relevant to the identified target group – this benefits not only our media contacts, but also all other channels in the marketing mix.
  • Events: Learning relevant details about a brand is important. Experiencing the brand is even better, especially for such sensitive target groups as pregnant women and parents. We create experiences you’ll remember thus ensuring sustainable loyalty.
  • Websites and online shops: Online shopping plays an essential role in the life of any parent. Together with our programming specialists, we design and implement your web campaign.
  • Midwives: You want to get your product tested and perhaps receive a midwife seal of recommendation for your brand? Here, you can find out more about our online platform
  • Educational Staff: On the product packaging, at the POS or for the overall communciation – the seal of recommendation of shows parents at a glance which products pedagogic professionals recommend.

Contact us
You have a specific assignment or simply want to talk with us about the target group parents and family? We look forward hearing from you:

Britta Benzenhöfer
Phone: +49 (0) 6151 159 1 – 20