aden + anais: Launch of the Disney Collection

When it comes to communication, learning about a brand is good – experiencing a brand is even better. Bauchgefühl creates experiences that stick to peoples’ minds and therefore create lasting bonds. Keeping this in mind, bauchgefühl organised an exclusive blogger event in Berlin in order to present the new Disney collection from aden + anais. From contacting cooperation partners to the conception and creation of invitation cards, the organisation of a very special catering and a program lovingly tailored to the brand and the campaign: the full-service agency made sure the event became an absolute highlight!

Bauchgefühl sent their lovingly designed invitation cards to well-known mum and dad bloggers and their little ones. Between the products of the new collection of aden + anais; Mogli, Bambi and Pooh the Bear, bauchgefühl managed to enchant not only the small guests. The decoration for the event was designed specifically to highlight the products of the American company and put them into focus. For the little ones however, more interesting than the decoration were the numerous toys and the variety of colourful Disney animals.

With the support of the cooperation partners, Bauchgefühl managed to transform the room into a real playparadise. Also the delicacies, ranging from fruit and finger food to tartlets and cookies, were a real eye-catcher for young and old, but could not be compared to the highlight of the event: bauchgefühl invited a real Disney caricaturist to draw portraits of the guests of the event on request.

In order to ensure a smooth process, to show its appreciation of the bloggers and to guarantee its customers a magical event in a relaxed atmosphere, bauchgefühl was on site not only during preparations but also for the whole course of the event.