Why we love our work.

Today, we communicate at any place, at any time and in every direction. It’s pretty amazing actually. However, it is all the more difficult for brands and companies to be heard. The power of emotional messaging lies in its ability to touch hearts, stimulate interest and generate popular appeal.

We believe that every brand has fascinating and inspiring narratives to tell. We believe that communication should always have a positive appeal. True to our company name, we strive to leave you with a good gut feeling.

It is this conviction that drives us to bring brands and companies into an active dialogue.

Schachenmayr – Stricken macht Schule

Wool market leader Schachenmayr and bauchgefühl launched an initiative in 2014 to promote the teaching of handicraft techniques in German primary schools. Traditional craft techniques require creativity, fine motor skills and patience. And there’s nothing so beautiful to behold as the pride that children take in their own creations.
The website for the initiative, which has been online since April 2015, informs teachers, parents, pupils and specialist retailers about everything they need to know about the initiative.


Our services

Public Relations

bauchgefühl has its roots in PR. We develop themes and narratives on brands that you will take pride in publishing and that are worth telling. At bauchgefühl we are always eager to explore new horizons with our customers while never losing sight of the responsibility that comes with brand communication.

Online and social media

Communication in the social web plays by its own rules. We not only feed our themes to the Internet but also offer customised solutions for strategic brand management on the web. We maintain social media channels, create content for bloggers and online media and generate portals and apps with added value.


Becoming brand savvy is key. To experience the brand is often much better. We create experiences that linger fresh in the memory and propel sustainable brand loyalty. Whether it’s a roadshow, press event or in-house workshop, we offer professional implementation together with enthused customers.