Strategy and conception

At bauchgefühl, strategy and conception are not optional services – they form the core of our work and are firmly anchored in our self-image. A well thought-out strategy is essential to successfully position your brand and establish it on the market in the long term. Our approach follows a fundamental rule of communication: it is not the sender that determines success, but the receiver. That’s why we put the needs of your target group at the center of every strategy we develop.

We analyze in detail which topics move your target group and which trends they follow. We also take into account which channels they use to communicate and which content particularly appeals to them. This information flows directly into the development of your individual strategy. Only through this precise analysis can we identify the right touchpoints and multipliers to increase the relevance of your brand with the right people.

Another important aspect of our strategy is the creation of a so-called “communicative umbrella”. This umbrella serves to bundle all of your brand’s communication measures under a clear, uniform message. In this way, we ensure that your message not only reaches your target group consistently, but also effectively and purposefully.

A successful strategy ensures that your brand remains in the minds of your target group and builds a lasting connection with them. At bauchgefühl, we therefore develop customized strategies that not only pursue short-term goals, but also have a long-term effect and continuously strengthen your brand. This ensures that you are not only heard, but that you really resonate with your target group.

Let’s develop a strategy together that will take your brand to the next level!

Britta Benzenhöfer