The benefits of influencer marketing and user-generated content are now undisputed. It brings many advantages that can be measured and evaluated. However, the possibilities for implementation are also very diverse. We always keep an eye on the latest trends, benefit from our cross-project experience, identify tailor-made recommendations, implement them professionally and measure and evaluate the results. It is precisely for these services that influenced by exists – an internal department with a focus on influencer marketing and user-generated content.
Influencer:inside relations are the key to authentic and effective social media communication. We use the reach and trust of these opinion leaders to convey brand messages to the desired target group in a targeted and credible way. This allows us to create a direct connection with potential customers and increase brand awareness, promote brand interaction and obtain convincing product reviews. Every client, every brand, every target needs its own strategy for a successful influencer campaign. And that’s exactly what we offer customized solutions for. Our basics currently include classic influencer flights, long-term brand ambassador campaigns, influencer events and expert communication.
The term user-generated content, or UGC for short, stands for media content created by private users and therefore potential customers. This allows us to create a lively and tangible brand presence. We can increase authenticity, strengthen customer loyalty and trust and increase reach. The possibilities for UGC are very diverse and range from website texts, images and videos to audio recordings.