Midwife marketing plays a decisive role when it comes to reaching the sensitive target group of pregnant women and young parents. Midwives are ideal partners in marketing, as they build up a close and trusting relationship with families from the very beginning. They often accompany this relationship beyond the first year of life, which means that they are not only perceived as experts, but also as reliable companions. Their unique knowledge, credibility and sensitivity make them valuable multipliers for conveying targeted brand messages.
In our market, the involvement of midwives in marketing is almost a must in order to create a sustainable connection between brand and consumer. Cooperation with midwives enables emotional access to the target group that goes far beyond traditional marketing measures. Thanks to our large and trusting network of midwives, we find the right cooperation partners for each brand that are ideally suited to the respective marketing objectives.
Our expertise ranges from traditional collaborations to innovative measures. These include partnerships with so-called “lifting influencers” in the relevant social media channels. These influencers enjoy a high level of trust from their community and can optimally place a brand’s messages through authentic content creation. In addition, we organize midwife events that are specifically tailored to the needs of the brand in order to promote personal contact with the target group and build lasting connections.
Midwifery marketing makes it possible to create a genuine and lasting connection with consumers. Companies benefit from the expertise and trust that midwives convey and can thus position their brand authentically and emotionally. Trust in our experience and let’s strengthen your brand together!