A first of its kind: a commune in the Austrian Alps, where hip young men and women get together for some unforgettable daytime ski and snowboarding, only to be followed in the evenings (in front of the obligatory fireplace) by the shared new passion: handicrafts! The members of the group are joined by none other than Schachenmayr’s knitting coaches with their unmatched skill at conveying their enthusiasm for knitting and crocheting first hand. The results are impressive indeed: an entirely new picture landscape, broad press coverage and enthralled participants who will need no convincing to try their hand again at wool and knitting needle. bauchgefühl is in charge of the conception, design, communication and implementation of the entire event.